SEO Versus PPC Marketing

The Pros and Cons

No online business can flourish without a healthy dose of visitors to their website on a daily basis. As such, a ton of money is spent each year on marketing method designed to do just that. While many different methods exist, the fact is that the majority of visitors arrive at a website via the major search engines like Google, Bing, Yahoo, and the rest. It should come as no surprise then to hear that most businesses throw their marketing dollars at the search engines in order to get seen, with Search Engine Optimization (SEO) and Pay Per Click (PPC) the most commonly used methods in online marketing. Read more